Social Media Manager Task Description – Forbes Advisor

A social media supervisor task description ought to include a work brief, usual duties, capabilities and qualifications you are looking for, an equivalent work opportunities statement, how to implement, etc… We will unpack the most crucial factors in this write-up.

Job Transient

A occupation brief tells the applicant what they are predicted to do when they get hired. A social media supervisor can perform throughout all industries but commonly, they focus or have working experience in a handful of of them. So it is a excellent notion to point out your marketplace so that you can get much more candidates with prior expertise.


In this portion, you must mention why you are choosing a social media supervisor. You need to also mention if you currently have a particular person or a workforce handling your social media accounts, or if this is a new placement you are creating.

This is also a excellent place to speak about key outcomes parts (or KRAs), this sort of as a lot more visitors, superior conversion or improved engagement, you count on the social media supervisor to achieve.


Primarily based on the goals, list out the duties of the social media supervisor you are wanting to use.

Listed here, we are listing the most widespread responsibilities for social media professionals truly feel no cost to personalize them in accordance to your individual desires:

  • Examine consumer anticipations according to earlier social media activity
  • Create social media strategies
  • Determine KPIs and KRAs for social media strategies
  • Update social media written content across all channels
  • Interact with prospects and followers
  • Use social media promoting instruments these as Buffer and Hootsuite (mention any social media marketing resource that you are at present employing or prepare to use)
  • Observe campaigns and analyzes facts attained
  • Check Seo and internet targeted visitors metrics
  • Establish associations with social media influencers to create a solid community
  • Create material or get it performed by written content builders
  • Hold an eye on social media trends
  • Converse correctly to all stakeholders which include senior management and content developers

Expertise and Qualifications

Irrespective of whether you are using the services of for an entry-amount or senior role, contain the minimal expertise and qualifications necessary:

  • Experience as a social media supervisor or a equivalent position (be certain, and consist of the amount of yrs of working experience)
  • Encounter in developing social media approaches
  • Knowledge of best practices for social media platforms this sort of as Fb, Twitter, Instagram, LinkedIn, Pinterest, and many others.
  • Excellent verbal and written conversation expertise
  • Craft engaging written content
  • Organized and in a position to multitask

Chosen Qualifications

Below are some “good to have” qualifications you can mention in your task description:

  • Master’s degree in promoting, electronic internet marketing, online advertising or similar subject
  • Prior expertise as a copywriter
  • Prior working experience as a content supervisor

You can also contain other components these as data about the organization, function culture, equal work opportunities and added benefits presented. You really should also incorporate data about what to involve with an software, these kinds of as a portfolio or info points that establish their know-how.