The 50 Best Digital Marketing Agencies in China for 2024

In the dynamic and rapidly evolving digital landscape of China, choosing the right digital marketing agency is more crucial than ever. With a unique digital ecosystem, businesses require specialized expertise to navigate platforms like WeChat, Baidu, and beyond. This article presents the top 50 digital marketing agencies in China for 2024, each offering unique and effective strategies to elevate your brand in the world’s most populous market.

Our Top Choice – Adcore East

Adcore East, the Greater China subsidiary of the international firm Adcore Inc. (TSX:ADCO), is a standout choice among digital marketing agencies in China. This branch is an integral part of Adcore’s expansive network, which includes key markets like the USA, Canada, Israel, China, and Hong Kong. Adcore East brings a unique blend of global expertise and local insights to its digital marketing practices. Renowned for its technological innovations and comprehensive marketing solutions, Adcore East excels in delivering customized services, from paid media to creative strategies. The agency’s dedication to data-driven approaches ensures that every marketing campaign is measurable and finely tuned to meet the specific objectives of its clients, cementing Adcore East’s position as a frontrunner in the industry.

Things To Consider When Selecting A Digital Marketing Agency In China

  1. In-depth Knowledge of the Chinese Market: The digital environment in China is unique, characterized by specific local platforms and distinct consumer behaviors. Opt for an agency that not only understands these intricacies but also has the expertise to effectively maneuver through local regulations and cultural contexts.
  1. Proficiency in Local Digital Platforms: Mastery in platforms such as WeChat, Weibo, and Baidu is fundamental. The ideal agency should provide comprehensive services tailored to these platforms, encompassing content creation, advertising strategies, and community engagement.
  1. Proven Success and Case Studies: Assess the agency’s track record in the Chinese market. Prioritize agencies that showcase comprehensive case studies, reflecting their capacity to deliver substantial outcomes for clients across various sectors.
  1. Effective Communication and Linguistic Abilities: Smooth communication is crucial, particularly in overcoming language challenges. Choose an agency that either offers bilingual support or exhibits clear, effective communication methodologies to bridge any linguistic gaps.

Top 50 Digital Marketing Agencies in China

  1. Adcore East: Adcore East distinguishes itself in the Chinese digital marketing arena with its bespoke strategies and profound market insights. They excel in blending technological innovation with cultural understanding, delivering campaigns that resonate with the Chinese audience. From SEO to targeted advertising on platforms like Baidu and WeChat, Adcore East’s approach is data-driven, ensuring that their clients’ marketing efforts are both effective and efficient.
  1. Hylink Digital: As a titan in the digital marketing landscape, Hylink Digital offers a comprehensive array of services, including cutting-edge digital advertising, insightful data analytics, and content creation tailored for the Chinese market. Their expertise in leveraging local digital trends and consumer behavior insights places them at the forefront of helping brands solidify their online presence in China.
  1. Digital Jungle: Specializing in the intricacies of Chinese social media, Digital Jungle provides exceptional strategies for platforms like Weibo and Douyin. They focus on creating high-engagement content and campaigns that capture the unique aspects of Chinese social media culture, making them a go-to agency for brands looking to enhance visibility and engagement in this unique digital ecosystem.
  1. Mailman Group: Renowned for their sports marketing acumen, Mailman Group offers comprehensive digital solutions tailored to the Chinese market. Their services extend from e-commerce integrations to influencer collaborations, making them particularly adept at leveraging sports and entertainment platforms for brand growth and fan engagement in China.
  1. Sinorbis: Sinorbis is uniquely positioned to assist Western businesses entering the Chinese market. They provide essential tools and strategies, ranging from website creation optimized for Chinese search engines to digital advertising campaigns. Sinorbis’s understanding of the nuances between Western and Chinese digital landscapes makes them an invaluable partner for cross-cultural digital marketing endeavors.
  1. Westwin: Previously known as Microsoft Online (MSN China), Westwin brings a wealth of knowledge in cross-border marketing. They specialize in bridging the gap for international brands entering the Chinese market, offering expert strategies in digital advertising, market research, and localization, ensuring their clients’ success in this diverse and complex market.
  1. KAWO: Focused on social media management, KAWO provides innovative tools and strategies that enable brands to effectively engage with Chinese audiences on popular social platforms. Their services include content localization, community management, and analytics, making them a key player in maximizing brand presence and interaction on platforms like Weibo and WeChat.
  1. PBB Creative: PBB Creative stands out for its emphasis on branding and creative solutions. They assist businesses in establishing and strengthening their brand identity within the Chinese market. Their expertise spans from visual branding to digital storytelling, creating compelling brand narratives that resonate with the Chinese audience.
  1. United Media Solution (UMS): UMS specializes in integrated digital marketing solutions, with a strong emphasis on content marketing and social media strategy. Their approach is holistic, ensuring that every aspect of a brand’s digital presence, from content creation to social media engagement, is coherent, engaging, and tailored to the preferences of the Chinese consumer.
  1. Sheng Li Digital: Sheng Li Digital focuses on providing a full spectrum of digital marketing services specifically for the Chinese market. Their offerings include SEO optimized for Chinese search engines, programmatic advertising, and tailored digital strategies. Their deep understanding of China’s digital ecosystem makes them a strong ally for brands looking to establish or enhance their digital footprint in China.
  1. Dragon Social: Dragon Social leverages the expansive social media landscape in China to boost brand awareness and engagement. Specializing in social media and influencer marketing, they understand the power of influencer partnerships and social media campaigns in driving brand visibility and engagement, particularly in the context of China’s unique social media platforms and trends.
  1. Dentsu Aegis Network China: Part of the global Dentsu group, this agency offers a wide range of services including media planning, content creation, and digital strategy. They are known for their innovative approaches and global perspective, making them a good choice for brands looking for a blend of local and international expertise.
  1. BlueFocus Digital: A leading agency in China, BlueFocus Digital specializes in integrated marketing communications. They provide services ranging from public relations to digital media planning, and are known for their effective brand communication strategies.
  1. Ogilvy China: As part of the worldwide Ogilvy network, their China offices provide comprehensive digital marketing services. They excel in creative advertising, brand strategy, and customer engagement, tailored to the Chinese market.
  1. WPP China: This global marketing giant has a strong presence in China, offering services in advertising, media investment management, public relations, and more. Their deep resources and extensive network make them suitable for large-scale and multifaceted campaigns.
  1. Arkr Digital: Known for their innovative digital solutions, Arkr Digital offers services in digital creative, media buying, and brand strategy. They are particularly adept at integrating technology and creativity to deliver impactful marketing campaigns.
  1. Social Touch: Specializing in social media marketing, Social Touch helps brands engage with Chinese audiences through platforms like WeChat and Weibo. They are known for their creative social media campaigns and effective community management.
  1. iClick Interactive: iClick Interactive focuses on programmatic advertising and data-driven marketing solutions. They provide advanced analytics and targeted advertising services, helping brands to reach and engage their audience more effectively.
  1. Isobar China: This agency is renowned for its digital creativity and commerce solutions. Isobar China offers services in digital transformation, e-commerce, and brand experience, making them a good choice for brands looking to innovate in the digital space.
  1. Vizeum China: As part of the Dentsu network, Vizeum provides media planning and buying services with a focus on innovation and growth. They are known for their strategic media solutions that drive brand growth and engagement.
  1. Leo Digital Network: Specializing in digital and internet marketing, Leo Digital Network offers a range of services including digital strategy, creative design, and e-commerce solutions, tailored to the needs of the modern digital landscape in China.
  1. Madhouse Inc.: Focused primarily on mobile marketing, Madhouse helps brands reach and engage with mobile audiences. Their services include mobile media buying, campaign management, and analytics.
  1. Jing Digital: Jing Digital specializes in CRM and social media marketing, with a strong focus on WeChat marketing. They help brands build and manage their WeChat presence, from content creation to follower engagement.
  1. Prophet: Prophet is a global agency that offers services in branding, marketing, and consulting, with a strong presence in China. They are known for their strategic approach to brand growth and digital transformation.
  1. Accenture Interactive: This global professional services company offers comprehensive digital marketing solutions including digital transformation, marketing analytics, and e-commerce strategies, tailored for the Chinese market.
  1. Publicis Groupe China: A global leader in marketing, Publicis Groupe in China offers integrated solutions that cover digital advertising, communication, and technology services, focusing on creating effective brand messages.
  1. GroupM China: As part of the WPP Group, GroupM in China specializes in media buying and planning, digital analytics, and programmatic advertising, providing tailored solutions for effective media campaigns.
  1. Saatchi & Saatchi China: Renowned for its creative advertising strategies, Saatchi & Saatchi offers innovative digital marketing solutions, including brand storytelling and integrated marketing campaigns.
  1. Edelman China: A global communications firm, Edelman in China provides digital public relations services, content marketing, and social media strategy, focusing on building strong brand narratives.
  1. Cheil Worldwide: With a strong presence in China, Cheil Worldwide offers integrated marketing solutions including digital campaigns, experiential marketing, and brand activation services.
  1. Fred & Farid Shanghai: This creative boutique agency specializes in digital advertising, social media campaigns, and brand identity design, known for their edgy and innovative approach.
  1. Asatsu-DK (ADK) China: ADK provides comprehensive digital marketing services including creative development, media planning, and integrated campaign management, tailored to the Chinese audience.
  1. JWT (Wunderman Thompson) Shanghai: As a part of the Wunderman Thompson network, JWT Shanghai offers services in advertising, digital transformation, and brand strategy, focusing on creating engaging consumer experiences.
  1. TBWA\Shanghai: This agency excels in disruptive marketing strategies, offering services in brand development, digital campaigns, and creative content tailored to the dynamic Chinese market.
  1. Havas Group China: With expertise in integrated marketing, Havas Group in China offers digital strategy, media planning, and creative services, focusing on building meaningful connections between brands and consumers.
  1. Omnicon Media Group: A global media, marketing, and corporate communications company, Omnicon offers a range of services in China, including digital strategy, media planning, and content creation.
  1. Grey Group China: Specializing in brand marketing and advertising services, Grey Group provides creative strategies, digital marketing, and brand experience solutions for the Chinese market.
  1. BBDO China: Known for their expertise in advertising and creative campaign development, BBDO offers integrated marketing solutions, focusing on creating impactful brand messages for the Chinese audience.
  1. DDB China Group: DDB offers innovative marketing and creative solutions, known for their emphasis on strategic branding and advertising campaigns that resonate with Chinese consumers.
  1. FCB (Foote, Cone & Belding) Shanghai: Specializing in brand strategy and creative advertising, FCB Shanghai delivers integrated marketing solutions that include digital, print, and broadcast media.
  1. R/GA Shanghai: R/GA provides cutting-edge digital services, focusing on design, technology, and marketing innovation to create unique brand experiences and digital campaigns.
  1. McCann Worldgroup China: This global network offers a range of services from advertising and digital marketing to branding and strategic planning, tailored to the Chinese market.
  1. Young & Rubicam (Y&R) China: Y&R specializes in brand management and advertising, offering services that combine traditional and digital marketing strategies to reach diverse audiences.
  1. SapientRazorfish: With a focus on digital transformation, SapientRazorfish offers services in brand strategy, digital commerce, and technology solutions, helping brands navigate the digital landscape in China.
  1. Serviceplan China: This agency provides integrated marketing solutions, including branding, digital and traditional advertising, and creative campaign development, with a strong focus on innovation.
  1. Geometry Global China: Specializing in brand activation and experiential marketing, Geometry Global offers creative solutions that engage consumers and drive brand loyalty.
  1. MullenLowe Profero: Known for its expertise in digital marketing and advertising, MullenLowe Profero provides comprehensive strategies for digital transformation, e-commerce, and customer engagement.
  1. VMLY&R China: Combining marketing, technology, and creativity, VMLY&R offers integrated solutions that encompass digital advertising, brand strategy, and consumer insights.
  1. DigitasLBi China: As a digital marketing and technology agency, DigitasLBi focuses on creating connected brand experiences through services like digital strategy, creative content, and analytics.
  1. Cohn & Wolfe China: This agency specializes in public relations and digital communications, providing services in social media strategy, content marketing, and brand storytelling.


In the complex and unique digital landscape of China, it’s crucial to partner with a digital marketing agency that deeply understands the local market dynamics, platforms, and consumer behavior. 

Our Editor’s Choice: Adcore East. This agency is distinguished for its bespoke strategies and deep market insights in the Chinese digital marketing sector. They excel in integrating technological innovation with cultural understanding, creating campaigns that effectively resonate with the Chinese audience. Adcore East is particularly noted for its data-driven approach, which encompasses services like paid media and targeted advertising on major Chinese and International platforms like Baidu, WeChat, Google and Meta.

1st Runner-Up: Hylink Digital. Hylink Digital is a major player in the digital marketing landscape, offering a wide range of services. These include advanced digital advertising, data analytics, and content creation, all tailored specifically for the Chinese market. The agency is highly regarded for its ability to leverage local digital trends and consumer behavior insights, helping brands strengthen their online presence in China.

2nd Runner-Up: Digital Jungle. Specializing in Chinese social media, Digital Jungle stands out for its expertise in platforms like Weibo and Douyin. The agency focuses on creating high-engagement content and campaigns that are in tune with the unique aspects of Chinese social media culture. Their approach makes them an ideal choice for brands aiming to boost visibility and engagement within China’s distinct digital ecosystem.

Q&A About Digital Marketing Agencies In China

Q1: What are the key differences between digital marketing in China and other countries?

A: Digital marketing in China is unique due to its distinct internet ecosystem. Key differences include the prevalence of local platforms like WeChat, Weibo, and Baidu instead of global ones like Facebook and Google. Moreover, the Chinese market is more mobile-centric, and there’s a stronger emphasis on influencer marketing. Also, content and campaigns need to be culturally tailored, respecting local traditions and consumer preferences.

Q2: How important is mobile marketing in China’s digital landscape?

A: Mobile marketing is exceptionally crucial in China. With one of the highest rates of mobile phone usage globally, a significant portion of the digital audience accesses content through smartphones. This makes mobile marketing strategies, including mobile-optimized content, apps, and mobile ads, vital for success in the Chinese market.

Q3: Can international brands succeed in China without using local platforms?

A: While it’s technically possible, it’s highly challenging. Local platforms like WeChat and Weibo have massive user bases and are deeply integrated into Chinese daily life. Using these platforms can significantly enhance brand visibility and engagement. International brands usually find more success when they adapt to and leverage these local platforms.

Q4: What role do influencers play in China’s digital marketing?

A: Influencers, or ‘Key Opinion Leaders’ (KOLs), play a significant role in China’s digital marketing. They have substantial sway over consumer decisions. Brands often collaborate with KOLs for product endorsements, as their recommendations are highly trusted by their followers.

Q5: How can a brand effectively navigate China’s strict internet regulations?

A: Navigating China’s internet regulations requires careful planning and local expertise. Brands should stay informed about the latest regulations, ensure content compliance, and consider partnering with local agencies that understand the legal landscape. This includes adhering to content censorship rules and data privacy laws.

Q6: What are the challenges of cross-border digital marketing in China?

A: Cross-border digital marketing in China faces challenges like language barriers, cultural differences, payment gateway limitations, and logistics issues. Brands need to develop strategies that cater to these challenges, possibly through partnerships with local entities that can provide the necessary insights and infrastructure.

Q7: How crucial is it to localize content for the Chinese market?

A: Localizing content is not just crucial but essential for success in China. This involves more than just language translation; it includes cultural adaptation, understanding local consumer behaviors, and tailoring messages to resonate with the Chinese audience.

Q8: What are the latest trends in digital marketing in China?

A: Current trends include increased use of short video platforms like Douyin (TikTok in China), live-streaming e-commerce, the rise of AI and VR in marketing campaigns, and a growing focus on sustainable and socially responsible marketing.

Q9: How can a brand measure the success of its digital marketing campaigns in China?

A: Success can be measured through various metrics such as website traffic, social media engagement, conversion rates, sales figures, and brand awareness. Tools specific to Chinese platforms, like WeChat analytics, can provide valuable insights.

Q10: What is the future outlook for digital marketing in China?

A: The future of digital marketing in China is poised for continued growth and innovation. We can expect further integration of technology like AI and machine learning, more personalized and immersive marketing experiences, and increased emphasis on user privacy and data security.

Jpost’s Global Digital Marketing Agency Series

This comprehensive guide on the best digital marketing agencies in China is part of the Jerusalem Post’s ongoing series, focusing on the leading digital marketing agencies worldwide. Our series aims to provide readers with in-depth insights and expert analysis, assisting businesses and individuals in identifying top marketing partners across the globe. Whether you’re seeking localized expertise or global market strategies, our curated selections serve as a valuable resource in navigating the complex landscape of digital marketing. Stay tuned for more articles in this series, as we continue to explore and highlight the best in the industry.

Explore all articles in the series:

Marketing Agencies in the World

Marketing Agencies in the United States

Marketing Agencies in New York

Marketing Agencies in Canada

Marketing Agencies in Toronto

Marketing Agencies in Hong Kong

Marketing Agencies in Australia 

Marketing Agencies in Melbourne

Marketing Agencies in Israel

Marketing Agencies in Tel Aviv

This article was written in cooperation with Adcore