Jayson Bethurem Joins Flex Logix as VP Advertising & Enterprise Advancement

Brings comprehensive specialized and market know-how to speed up eFPGA adoption

MOUNTAIN Check out, Calif. – November 28, 2023 – Flex Logix® Systems, Inc., the primary supplier of embedded FPGA (eFPGA) IP, declared these days that Jayson Bethurem has joined Flex Logix as VP Promoting and Business enterprise Advancement.

Jayson graduated from the College of Colorado with a BSEE focusing on architecture, DSP and logic layout. He worked in engineering roles at quite a few effective startups using FPGAs in his designs. He worked for 6 yrs as a Subject Programs Engineer exhibiting clients how to use FPGAs to make improvements to their items. And he worked six many years as a Senior Product Line Supervisor at Xilinx running about a 3rd of the total merchandise line doing work intently with numerous big buyers.

Jayson Bethurem

“I see that the time for embedded FPGA has arrived to empower consumers to expense lessen existing layouts utilizing FPGAs and to enable all SoCs to have the reconfigurability that is significant to steer clear of costly mask spins and to tackle a larger TAM,” said Jayson Bethurem. “I labored briefly at another startup advertising and marketing eFPGA and observed that customers seen Flex Logix as the industry chief in attributes, overall performance and client wins. So I’m joining Flex Logix to assist accelerate further market adoption of their marketplace foremost EFLX® eFPGA.”

“Jayson’s depth of awareness of use instances, programs, markets, FPGA technologies and customers will drastically enhance our gross sales and advertising and marketing efforts,” explained Andy Jaros, VP of Income, Remedies and Internet marketing at Flex Logix. “We are presently the market leader for embedded FPGA with additional than 20 customers, far more than 20 doing work chips and dozens additional in design and style. Jayson will assistance us improve that lead over our competition and increase the complete eFPGA sector. His know-how of DSP will be pretty practical for our new InferX item which is successful layouts for higher efficiency DSP at lessen value and electricity than present choices.”

About Flex Logix®

Flex Logix is a reconfigurable computing corporation furnishing leading edge eFPGA and AI Inference technologies for semiconductor and techniques firms. Flex Logix eFPGA permits quantity FPGA buyers to integrate the FPGA into their companion SoC, ensuing in a 5-10x reduction in the cost and energy of the FPGA and increasing compute density which is vital for communications, networking, info centers, microcontrollers and others. Its scalable AI inference is the most productive, furnishing a great deal greater inference throughput per square millimeter and for every watt. Flex Logix supports system nodes from 180nm to 7nm, with 5nm and 3nm in growth. Flex Logix is headquartered in Mountain Perspective, California and has an office in Austin, Texas. For much more info, go to https://flex-logix.com.

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