There is a explanation why “struggling artist” is a very well-regarded time period. At Applause, we’re shifting that. Spurred by the devastation wrought by the pandemic, we’re setting up a new medium for creators and lovers to foster lengthy-time period group by way of really gamified, live, two-way interaction. Applause empowers creators and their lovers to have a lot more pleasurable and link additional deeply than at any time prior to as a end result, creators make considerably a lot more dollars than on any other platform.
We only just lately released but hundreds of admirers have now taken component in situations on Applause — gatherings that have introduced tears of joy to the eyes of lovers and smiles to the faces of musicians, comedians and other creators alike.
Our mission is to empower creators and enthusiasts to prosper by way of a immediate relationship with a person yet another, both throughout the pandemic and much outside of.
Where You Fit In
Applause is looking for a Written content & Social Media Supervisor who understands the energy of powerful content material and social media — not only for growing and scaling a small business but, a lot more importantly, as a important means of setting up community. As Applause’s material lead and social media manager, you are going to be dependable for conveying the general messaging that represents Applause to the creators and fans you’ll be engaging with usually.
You will have a important role in supporting Applause’s advertising team attain its ambitions of making a group all-around Applause’s creators and their supporters, growing adoption, and growing engagement. You will have ownership in excess of which sources are demanded and which system will serve Applause most effective. You will be expected to lead and carry out the most helpful total social approach although repeatedly iterating on that course of action dependent on data-informed benefits.
You are going to do the job closely with the company’s advertising and marketing workforce, alongside with Artist Relations, the Product group, and Applause’s co-founders to affect the advancement system of the enterprise in general. The proper particular person for this part has practical experience doing the job in tunes, amusement and/or startups, organically growing socials and a confirmed keep track of document of generating persuasive information (throughout social media, email, Website positioning and other channels).
- Construct neighborhood all-around Applause’s creators and their supporters as a result of related, unique, higher-good quality content as nicely as fingers-on engagement
- Make sure all content is on-brand, constant in terms of fashion, excellent and tone of voice. These types of articles includes a wide variety of formats (photograph, Reels, TikToks, prepared, and so on.) throughout a variety of channels (e.g. social media, weblog, e mail, and so forth.)
- Deal with Applause’s social media presence including material arranging, material creation, facts examination and reporting
- Outline and execute Applause’s e-mail method (by means of HubSpot) for each creators and fans with a deep comprehending of the consumer journey and essential contact-points
- Create and deal with the Applause blog site, which includes the editorial calendar, creating posts, taking care of freelance writers, and supporting information partnership prospects based on search term investigation and Seo performance
- Develop and execute distinctive and compelling imagined-leadership material to attract new artists and admirers, convert qualified prospects, and raise brand awareness
- Evaluate and assess the good results of our articles method across all channels, consistently reporting on benefits and evolving the strategy based mostly on KPIs.
- Retain Applause’s help middle, ensuring assistance content are up-to-date, uncomplicated to abide by, and discoverable
- Support broader marketing and profits efforts as essential to drive consumer acquisition and retention via asset development and internet site progress
- 3-5+ years at a shopper-oriented audio or songs/tech business
- 3+ several years working experience with social media administration, content creation, and local community creating
- Tested observe file of setting up organic social media expansion and local community
- Capacity to recognize social tendencies and put into action one of a kind and imaginative content material all-around them
- Real tunes and pop lifestyle lover who has their finger on the pulse of every thing songs together with routinely attending audio activities
- Deep expertise of all social platforms alongside with music streaming platforms like Spotify, YouTube, Apple Tunes and Amazon
- Exceptional author who can seize the voice of the brand name with enjoyable, humor and wit, and who understands and can talk to our consumer/client
- Practical experience with leveraging paid ads to strengthen social subsequent and engagement
- Capacity to understand the main of a model and deliver that to everyday living throughout all social channels
- Terrific eye for structure and relaxed creating / enhancing material, such as online video
- Relaxed performing the two remotely and at the company’s business office in LA