Accenture to Get Jixie’s Clever Digital Marketing and advertising Platform and Company in Indonesia

Headquartered in Singapore with a target on servicing shoppers in Indonesia, Jixie provides a complete suite of monetization and advertising and marketing advancement applications. Its platform is a sturdy advertising and marketing ecosystem that connects publishers and model homeowners with the capability to co-produce alternatives by trustworthy purchaser insights. This transforms marketing from a fragmented system with minimal regulate into a strategic precedence, amplifying simplicity even though safeguarding manufacturer protection, client data and privateness.

The integration of Jixie’s platform into Accenture Song’s promoting capabilities will help clients improve purchaser information correctly and successfully into actionable insights, regaining the command, pace and have faith in wanted to securely capitalize on Indonesia’s quick-rising electronic overall economy which is projected to achieve US$146 billion by 2025 prior to expanding eightfold by 2030.

Jixie’s intelligent digital marketing and advertising system will enhance Accenture Song’s advertising and marketing transformation capabilities and assets in Indonesia

Jayant Bhargava, region managing director, Indonesia, at Accenture, explained: “The convergence of promoting, facts science and technology makes chances for corporations to redefine their shopper engagement product. Jixie’s intelligent digital marketing and advertising remedies complement our technology abilities, furnishing a winning proposition for organizations to provide a bigger stage of personalization and usefulness to their internet marketing attempts. This acquisition will allow us to far better provide our clientele in navigating complex promoting worries in this era of interconnected electronic entire world, which is critical in driving long-phrase expansion.”

With Jixie’s system, publishers can obtain monetization equipment, this sort of as header-bidding remedies and effectiveness promoting, to increase advertising returns. Manufacturer homeowners can also seamlessly enhance and combine content securely devoid of intermediaries, permitting them to make the most of precious insights for special and meaningful brand engagement. Jixie can assistance publishers double their monetization returns and assist manufacturer proprietors in significantly rising campaign clickthrough and discussion prices whilst enriching customer information.

“The worth of info in today’s speedily changing digital overall economy is immense, and the electronic media ecosystem has observed a great deal disruption, including the impending reduction of 3rd-bash cookies. Jixie is an impactful platform that amplifies publishers’ views and simplifies the electronic marketing experience. This investment decision extends Accenture Song’s data-led commerce and marketing and advertising transformation operate in Indonesia, empowering consumers with extremely relevant and final results-driven options for sustainable company growth,” said Joseph Tan, Indonesia direct for Accenture Tune.

Vincent Martin, co-founder and controlling director, Jixie, claimed: “Jixie has viewed tested results in its marketing functionality capabilities that improve publishers’ income and the development of an ecosystem that has attracted advertisers to run prosperous campaigns. The subsequent action for us is scale. We’re thrilled to be signing up for Accenture and contribute to shaping a additional sustainable media industry, supporting companies leverage their data in a trustworthy and beneficial fashion in services of their prospects.”

Accenture Music in Southeast Asia has been making significant investments to support customers mature and be applicable to their buyers right now and into the future. The acquisition of Jixie’s business is the next investment decision designed in Indonesia following the acquisition of Romp. It follows Accenture Song’s current agreement to acquire Rabbit’s Tale in Thailand. Other modern acquisitions by Accenture Tune globally incorporate ConcentricLife and Fiftyfive5.

Phrases of the transaction have not been disclosed. Completion of the acquisition is subject to customary closing ailments.

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Sieu Ping Very low
Accenture Track
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Yasmin Quek
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