Spotify‘s former Head of Music Company Growth Karibi Dagogo-Jack has been named Head of Music Partnerships at gaming platform Roblox.
The exec’s appointment sorts portion of a broader expansion of Roblox’s worldwide partnerships staff with essential hires and appointments.
Dagogo-Jack’s appointment comes many months just after Jonathan Vlassopulos, Roblox’s previous World Head of New music, remaining his role at the conclusion of April.
As portion of what Roblox phone calls an “expansion” of its global partnerships workforce, Dagogo-Jack joins new hires and appointments Todd Lichten as Head of Entertainment Partnerships, Winnie Burke, Head of Fashion & Attractiveness Partnerships, Hayden Walling, Head of Athletics Partnerships, and Arvind Jayaram, Head of Account Administration, Partnerships.
Dagogo-Jack will oversee and make relationships among Roblox and artists, labels, managers, publishers, and producers.
At Spotify, he was liable for pursuing strategic alternatives for the company’s playlists and artist plans.
As Head of Enjoyment Partnerships at Roblox, Lichten will be accountable for generating strategic interactions with movie and Tv set studios, talent, and digital media brands.
He was formerly Head of Rising Information at Meta (Facebook), where he led programming for gatherings this kind of as Graduation 2020 with Oprah Winfrey, Facebook’s debut joint creation with Instagram.
Todd also produced unique collection for the social platform, including the Emmy Award-successful communicate show Purple Desk Speak.
Winnie Burke has been with Roblox for about 7 decades, assisting to make virtual figures couture via manufacturer partnerships with the likes of Gucci, Ralph Lauren, Nike, VANS, Alo, Tommy Hilfiger and Givenchy Elegance.
When the likes of Spotify have now used the Roblox platform to enter the metaverse sector, Roblox claims that Burke is tasked with “serving to manufacturers comprehend what it means to enter the metaverse and how to make experiences on Roblox which will resonate with [Roblox’s] developing and engaged group.”
Heading up Roblox’s athletics sector is Hayden Walling, who will operate to carry leagues, athletes, and sports groups to the system.
Walling joined Roblox in 2021, and has launched metaverse ordeals with the NFL, McLaren Racing, NASCAR and Wimbledon.
In advance of becoming a member of Roblox, Walling put in a 10 years at Nike serving to to gamify its merchandise by integrating DSP platforms on to Nike Action apps, and partnering the Nike/Jordan brand names with gaming associates these kinds of as 2k, EA, Epic, Nintendo, PlayStation and Xbox.
As Head of Account Administration, Partnerships at Roblox, Arvind Jayaram will oversees a staff that “provides companions with finest practices and instruments to deliver their IP to the [Roblox] platform”, states the business.
Previously, his team has aided companions start Roblox encounters, this kind of as Gucci Garden, In the Heights, Vans Planet, Nikeland and NFL Tycoon.
“I am thrilled to increase our worldwide partnerships staff and ensure a deeper target on core verticals.”
Christina Wootton, Roblox
Christina Wootton, VP of Worldwide Partnerships, mentioned: “We’ve viewed a good deal of results with best manufacturers coming onto the Roblox system, and our partnership get the job done carries on to accelerate as they experiment with new formats, launch persistent social spaces, discover new revenue streams, and press the boundaries of creativity.
“The development in the quantity of persistent activities in particular signifies very long-phrase motivation and showcases that manufacturers see our system as the future-era immersive social position for ongoing neighborhood engagement vs. a put for a single-time activations.
“I am enthusiastic to develop our world-wide partnerships group and make sure a further emphasis on core verticals which includes leisure, audio, style, splendor, talent and sports in which we can go on to mature our platform and engage our audience on an ongoing foundation.”
The new hires and appointments at Roblox adhere to a sizeable recent raise to the gaming platform’s songs existence.
The organization kicked off 2022 with what it described at the time as a ‘First of its Form DJ Party’, that includes a digital general performance by an avatar of producer David Guetta.
In March, the hugely well-known gaming platform also hosted a digital effectiveness from 24kGoldn, as section of a strategic partnership concerning Roblox and Sony Audio that began on July 6 2020.
That partnership designed on an existing romantic relationship among the two organizations, a marriage that has introduced performances from the likes of Lil Nas X and Zara Larsson to Roblox gamers.New music Business enterprise Globally